CLOSER TO HOME
At our core, we design kidswear that celebrates special moments and lasting memories.
Our aim? To re-imagine kidswear that subtly nods to a vibrant Indian narrative, crafted for today’s fun-loving new generation.
Lori takes many forms: for some, it’s the tales that dadis and nanis tell to lull little ones to sleep; for others, it’s the sweet lullaby of a mom’s voice.
For us, it’s that warm, unforgettable memory of childhood that stays alive forever.
CULTURE MEETS CONTEMPORARY
Inspiration driven designing is integral in bringing us closer to home. In the motifs, details and colors we use, a resonance with culture and heritage is easy to spot. But the real magic is achieved when all of this is thoughtfully reimagined for modern-day children.
THOUGHTFUL SELECTIONS
There’s a lot to look into when making clothes for kids, but the centrestage, undeniably, has to be fabric. To achieve a seamless experience of comfort and ease, we choose from a well-thought choice of cotton, mulmul and silk based blends.
THE DESIGN CHAPTER
To achieve the right kind of modern aesthetics and functionality, a minimal approach to design is what we feel is essential.
Simple silhouettes and breathable fits are the secret ingredients for fun, which ensure a child’s whimsical moods and ultimate comfort are always in the mix. With little embroideries and quirky prints we strive to capture childish playfulness, creating all-smile memories that last a lifetime.
BEFORE THE BEGINNING
Meet Raunak and Sagar, brothers and the founders of Lori. Their journey into kidswear was a natural extension of their roots.
Already running a successful kids’ garment venture, their deep connection with Jaipur’s rich crafts refined their vision—to introduce something truly exciting.
But beyond garments, their love for exploration and travels across India has shaped their perspective. Along the way, they’ve developed a deep appreciation for life’s finer details that often go overlooked, the perceived value of fun, and the joy of a little jig from time to time.
